WW Entertainment B.V. (formely known as RCV Entertainment and Entertainment One Benelux) is a Dutch-based film distributor active in the Benelux. History. WW Entertainment was founded in 1979 by Otger Merckelbach as RCV Entertainment. (an anagram for Recorded Cinematographic Variety) The company focused mainly on distributing films on the home media market. In 1989 when the rental video market began to saturate, the company expanded into theatrical and television distribution, releasing titles from American film studios such as New Line Cinema, Miramax Films, Rysher Entertainment, Mandalay Entertainment and Cinergi Pictures. In 1997, RCV was acquired by VNU. It was later sold to Finnish media group Sanoma in 2001. In 2007, Sanoma was looking to sell RCV. In 2008, Canadian entertainment company Entertainment One acquired the company, rebranding it to Entertainment One Benelux the following year. In 2019, Wilco Wolfers rebranded the company to WW Entertainment and acquired Entertainment One's remaining stake The company was later sold to distribution group Vuelta Group in 2024.