Priya O Priya is a 1997 Indian Telugu-language romantic drama film directed by Muppalaneni Shiva. The film stars Vadde Naveen, Abbas, and Simran in lead roles. Produced by N. R. Anuradha Devi and K. Bhanu Prasad under the Jubilee International banner, the music was composed by Koti.
The film is a remake of the 1994 Hindi film "Yeh Dillagi", which was inspired by the 1954 American film "Sabrina", itself based on Samuel A. Taylor's 1953 play "Sabrina Fair". "Priya O Priya" marked Abbas's debut in a straight Telugu film and was also Simran's second venture in the Telugu film industry.
The film was released on 26 September 1997. The song "Kammani Kalalaku" from the film became particularly popular.
Plot.
Two brothers (Vadde Naveen and Abbas), heirs to a successful business empire, fall in love with the same woman (Simran), the daughter of their family's driver. While one is infatuated, the other forms a deep connection with her. Family opposition escalates, leading to emotional turmoil. In the end, one brother sacrifices his love, allowing the other brother to unite with her. 
Production.
"Priya O Priya" was produced by N. R. Anuradha Devi and K. Bhanu Prasad under the banner Jubilee International. Muppalaneni Shiva directed the film and also wrote its screenplay, while the dialogues were penned by Vandavasu Vidya. The film is a remake of the 1994 Hindi movie "Yeh Dillagi", which was inspired by the 1954 American film "Sabrina", itself based on Samuel A. Taylor's 1953 play "Sabrina Fair". The story of "Sabrina" had previously been adapted in Telugu as "Intiki Deepam Illale" in 1961.
Vadde Naveen, Abbas, and Simran were cast in the lead roles. This film marked Abbas's first straight Telugu film, following his popularity in the dubbed film "Prema Desam" (1996). It was also Simran's second venture in Telugu cinema following "Abbayigari Pelli" (1997).
Principal photography for the film took place in Hyderabad, with major portions shot at Ramanaidu Studios, Annapurna Studios, and Padmalaya Studios. Post-production activities were conducted at Ramanaidu Studios.
Music.
The music for "Priya O Priya" was composed by Koti. Audio soundtrack was released on Aditya Music label. The song "Kammani Kalalaku (Priya O Priya)" became a standout track, gaining popularity.
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Release.
"Priya O Priya" was released on 26 September 1997.