Chicha art refers to a Peruvian Kitsch aesthetic that was born in the 1980s. It has been described as a contemporary baroque art.
History.
Its development is associated with above all in the elaboration and design of promotional posters for concerts of this musical genre and to the migration flows from the and from the to the capitals of the , particularly to Lima, the capital of the country. One of the music groups that brought visibility to the use of brightly colored outfits linked to their native Huancayo culture was Los Shapis.  
While in its beginnings it was cataloged as a minor artistic manifestation, and seen from a racist point of view as part of a huachafa and inferior culture, however, in the late 2010s the new generations of children of immigrants who make up a new middle class have given new value to Cholo and Chicha, as much in the music world as in the artistic world, with the emergence of music groups like Dengue Dengue Dengue! or Bareto, as represented in the success, in some cases with international reach, of  graphic artists like , or/& Yefferson Huamán, and collectives like Familia Gutiérrez, Amapolay, Unidos por un Sueño, Nación Chicha, or Carga Máxima, and in the growing demand and, therefore, the increased number of workshops in Lima and other Peruvian cities. It is also utilized as a form of social protest in murals or as part of the design of posters for demonstrations such as the defense of the Peruvian jungle/forest, against femicides, or in support of the LGBT Collective. Chicha art posters have been present in the zones/areas where there is Peruvian immigration like in Chile as well.
Description.
Chicha posters, created by hand using a technique of screen printing using mesh, particularly phosphorescent colors, and contrasting tones with black backgrounds, characteristics that make them grab attention and stand out in the urban environment of neighborhoods, shanty towns, and poorly lit areas of the cities. The range of colors used corresponds with those used in Andean culture like of the Huanca Nation, present in the decoration of the garments of typical dances, while the typography, the lettering, of a sinuous type was associated with psychedelic rock from the 1960s. Other characteristics come from Horror Vacui and the use of phrases in advertising that combine poetic and idiomatic aspects and .