Pavithra is a 2024 Indian Tamil-language television series which airing from 4 November 2024 on Kalaignar TV streams on Kalaignar TV YouTube channel. It stars Geetha, Snehan, Anitha Sampath and Radha in lead roles. It is directed by N. Priyan and produced by Virtuous Loop Entertainment and Media.
It was aired on 4 November at 7:00 to 9:00 PM the prequel of Pavithra as a full-length movie, this is first in Tamil television history. It air its inaugural episode on Monday to Saturday at 8:30 PM on 5 November by replacing "Kannedhirey Thondrinal".
Production.
Casting.
lyricist and actor Snehan was Special appearances cast as Bharathi. This series the mark comeback Snehan after two years hiatus on Television, marking his return after "Bigg Boss Ultimate season 1". "Bigg Boss season 4" fame Anitha Sampath was cast as Bhavani. she plays the female lead alongside Snehan. This making Snehan and Anitha Sampath first lead role in Tamil television. 
Veteran actress Geetha was cast as Ramadevi, marking her return to Tamil Television series after "Rajakumari". Actress Radha play the negative role as Gayathri.
In end of February 2025, introduced a 20-year leapwas introduced with which several new grown-up characters entered in the show and became main characters. Diya and Naveen were introduced as leads who play Pavithra and Arjun.