KiiiKiii () is a South Korean girl group formed by Starship Entertainment. The group consists of five members: Leesol, Sui, Jiyu, Haum, and Kya. They debuted on March 24, 2025, with the extended play "Uncut Gem". Name. The name "KiiiKiii" is a play-on-words in both Korean and English. In Korean, it is an onomatopoeia representing the sound of giggling, often described as "kiki" (키키), evoking a lighthearted and joyful feeling. In English, the name is symbolic of the word "key," signifying that the group strives to continue finding the "key" to life's answers with a smile on their face. History. 2025–present: Introduction and debut. On February 10, Starship Entertainment announced that it would be debuting a new girl group KiiiKiii, with the surprise launch of the group's social media accounts. Six days later, it was announced that KiiiKiii's debut extended play "Uncut Gem", would be released on March 24. That same day, the members were unveiled, and the music video for "I Do Me", a track from the EP, was released. On February 23, the group released a celebratory music video titled "Debut Song" to commemorate their upcoming debut. On April 5, KiiiKiii won their first music broadcast trophy since debut on "Show! Music Core" with "I Do Me". On May 11, the group did their first international performance at KCON Japan. Endorsements. In April 2025, it was announced that KiiiKiii was selected as first promotional model for KakaoBank to strengthen its brand image "KakaoBank Mini", which aims to provide convenient financial services to young customers. On April 28, it was announced that the group became the promotional model for "King Fusion", a dessert menu of the fast food chain Burger King.