Don't Click Play is the upcoming third studio album by American singer Ava Max. It is set to be released on August 22, 2025, through Atlantic Records.
Background.
In 2023, Max released her second studio album "Diamonds & Dancefloors" and embarked on her debut headlining concert tour, On Tour (Finally). In September, she started working on her third studio album after the end of the tour. On April 9, 2025, Max shared a link to a website called "Don't Click Play on Ava Max", where visitors could click a "Sign the Petition" button and listen to a snippet of an upcoming album single. She announced the album on May 1, by quoting Ed Sheeran's announcement of his upcoming eighth studio album, "Play", on Twitter.
As described by "Billboard", the album cover features Max inside a flaming triangle resembling a play button, gripping its edges — possibly symbolizing the intense energy she aims to convey with the album.
Promotion.
In March 2024, Max posted a snippet of her single "My Oh My" and indicated that it was the beginning of a new era. In an interview with "Billboard" the following May, she stated that she was preparing for her third album cycle "with no heartbreak attached and no man attached," describing "My Oh My" as "the beginning of me" and reflecting on a period of personal healing. The song was initially intended to be the lead single of her third studio album; however, after the release of her single "Spot a Fake" on September 20, she revealed that only the latter would be included on the album.
Singles.
On February 7, 2025, Max released "Lost Your Faith" as the lead single of her third studio album, indicating that "Spot a Fake" was scrapped from the album. An accompanying music video was released on March 18, 2025. On May 23, 2025, Max teased the second single from the album via her social media, "Lovin Myself", which was released on May 29. On July 1, 2025, Max released the third single "Wet, Hot American Dream", ahead of her scheduled performance on the Macy's 4th of July Fireworks special. The track, released just days before the national holiday, aligns with the festive theme of the event, where she will perform alongside artists such as the Jonas Brothers, Eric Church, Lenny Kravitz, Keke Palmer, and Trisha Yearwood.