Breadfast is an Egypt-based online grocery delivery service that operates on a vertically integrated supply chain, supplying groceries, baked goods, and household essentials. The company provides a selection of over 7,000 stock-keeping units (SKUs), including freshly baked bread, coffee, fruits, vegetables, dairy, meat, and consumer packaged goods (CPG) staples.
History.
Breadfast was founded by Mostafa Amin, Muhammed Habib, and Abdallah Nofal in 2017.
Operations.
Breadfast operates through a customer-centric approach. It operates its own bakeries and fulfillment centers. Its operational model allows it to control inventory, distribution, and delivery, reducing reliance on third-party suppliers. Its vertically integrated supply chain enables the delivery of SKUs on demand within 60 minutes. The company has 39 fulfillment centers in Cairo, Giza, Alexandria, and Mansoura in Egypt.
Breadfast has been invested in by 500 startups and by Mohamed El Sewedy. In 2019, Y Combinator, a US-based startup accelerator, joined and invested in Breadfast, expanding towards East Cairo. In November 2021, Breadfast secured $26 million in a series funding round, which was led by Vostok New Ventures and Endure Capital, bringing the total investment to $33 million.