Owala is a brand that specializes in insulated stainless-steel water bottles. The Owala brand is a subsidiary of Trove Brands and is known for its patented lid design and unique aesthetics. 
Overview.
Owala saw a surge in popularity during the COVID-19 pandemic as water bottles became a trendy status symbol. Owala bottles emerged as a competitor to Stanley and Hydro Flask bottles. Popular among Gen Z, Owala water bottles gained high demand with some limited edition bottles reselling for hundreds of dollars. The company has been recognized for its successful marketing campaigns.
History.
Owala was founded by parent company Trove Brands, releasing the Owala FreeSip as its first product. Six brands operate under Trove Brands. The company was founded by Kim and Steve Sorenson. Their son, Michael Sorenson, is the current CEO.
Design.
Owala bottles are modular, allowing for consumers to mix and match the lid, handles, and other colors. The Owala FreeSip has a patented lid, allowing users to drink from either a wide-mouth opening or the built-in straw.