Momotaro Jeans (Japanese: 桃太郎 ジーンズ) is a denim brand established in Kojima, Okayama in 2005 and named after the popular Japanese folk tale of Momotarō.
Momotaro gave their jeans a signature pink-line selvedge in reference to their “peach” boy namesake (Japanese: 桃 "momo").
The brand ethos is "Made by Hand Without Compromise," which includes the use of Zimbabwean cotton, known for its durability, quality, and unique denim fading characteristics. Momotaro Jeans come with a lifetime warranty.
Momotaro Jeans operates six stores in Japan (Aoyama, Kōenji, Kojima Ajino, Osaka, Okayama and Kyoto). Its parent company is Japan Blue.