The Ford F-150 Lightning Rod is a 2-door pickup truck concept car designed by Ford and based on the 10th-generation Ford F-150. It debuted at the 2001 Chicago Auto Show. Design. The Lightning Rod concept features red paint and a red leather tonneau cover with a Maori-inspired design. The red theme continues into the interior. The concept model also featured 21-inch "Fuchs" style wheels. Ford's then-design chief Ed Golden said in a 2001 press release that the concept was inspired by 1960s muscle cars and the hot rod culture. Powertrain. The concept used the same powertrain as the standard F-150 Lightning. The engine was a supercharged 5.4L "Triton" V8 engine making 380 horsepower and 450 lb-ft of torque mated to a "4R100" 4-speed automatic transmission.