Tiffany Dawn Cianci (born November 25, 1981) (also known as Tiffany Dawn Soto) is an American influencer known for her support of Robert F. Kennedy Jr., criticism of private equity, and lawsuit against private equity group Unleashed Brands.
Biography.
Tiffany Cianci was born on November 25, 1981 in San Diego and grew up as a foster child. She attended the University of Nevada, Las Vegas, where she majored in advertising.
Following graduation, Cianci worked in the hospitality industry in Maryland. In 2014, Cianci brought a lawsuit against her then-employer, the Four Seasons Baltimore, where she claimed she faced harassment and gender discrimination condoned by the Four Seasons. Cianci and the Four Seasons eventually reached a settlement.
In 2017, Cianci left the hospitality industry and opened a gym facility specializing in children’s fitness with the franchise The Little Gym. In 2021, The Little Gym was acquired by Unleashed Brands. The acquisition led to a disagreement between Cianci and Unleashed, and her franchise was terminated in 2022, which she alleged was done in response to helping form a franchisee association. Cianci attempted to independently operate her gym and was sued by Unleashed for illegally continuing to use branding and intellectual property from The Little Gym. She lost in arbitration on June 8, 2023.
In 2023, Cianci had a public conversation with Robert F. Kennedy Jr about her lawsuit and experience with the private equity industry, clips of which were posted by the Kennedy Campaign on social media. Following this, Cianci held several livestream events on social media, both with Kennedy and with other creators.
Cianci has garnered 286,000 followers and 3.5 million likes on TikTok. In 2024 and 2025, she gained additional popularity for her activism against the proposed ban of TikTok, where she conducted a livestream outside of a courthouse during a hearing on the proposed ban.