REDMAGIC is a Chinese consumer electronics brand headquartered in Shenzhen, Guangdong, specializing in gaming smartphones and related accessories. The brand was launched in 2018 as a sub-brand of Nubia Technology, itself an affiliate of ZTE Corporation. REDMAGIC focuses on developing gaming-oriented smartphones. The brand competes with other gaming phone brands, such as Asus's ROG Phone and Xiaomi's Black Shark.
History.
Founding and early years (2018–2019).
REDMAGIC was established in April 2018 by Nubia Technology to target the gaming smartphone market. Its first device, the REDMAGIC Phone, had a design with RGB lighting and an ergonomic build.
The REDMAGIC Mars was released in early 2019, introducing shoulder triggers and liquid cooling technology. The device received the Best of CES 2019 awards from tech media such as Android Authority, Android Headlines and PCMag
Expansion and innovation (2020–2023).
The REDMAGIC 5G in 2020 was one of the first smartphones in the world to have a 144 Hz refresh rate display, an internal cooling fan and 5G connectivity.
The subsequent REDMAGIC 6 series, launched in 2021, is the first smartphone to include a display with a 165 Hz refresh rate, as well as an improved cooling fan (up to 18,500 Tr/min instead of 16,000).
By 2023, the REDMAGIC 8 Pro featured Qualcomm's Snapdragon 8 Gen 2 chipset and a 6000mAh battery, highlighting the company's commitment to high performance and extended gaming sessions.
Towards the end of 2023, REDMAGIC unveiled the REDMAGIC 9 Pro, featuring Qualcomm's Snapdragon 8 Gen 3 chipset, a 6,500 mAh battery and the ICE 13 cooling system capable of lowering down the device temperature by up to 18 °C.
Latest developments (2024).
In November 2024, REDMAGIC launched the REDMAGIC 10 Pro, a device powered by the Snapdragon 8 Elite processor. It has a 144 Hz AMOLED display, customizable shoulder triggers, and an advanced cooling system, ICE-X.
Glasses-free 3D.
In 2024 they launched the RedMagic Tablet 3D Explorer Edition geared more for entertainment with an Autostereoscopic display, dual 3D cameras and eye-tracking.
Product lineup.
REDMAGIC smartphones are designed with gaming features, including shoulder triggers, cooling systems, and high-refresh-rate displays.
Accessories.
REDMAGIC offers a range of gaming accessories, including:
Market and reception.
REDMAGIC's products have been noted for their competitive pricing and gaming-focused innovations. However, reviews often note trade-offs in non-gaming features, such as camera performance and software updates, compared to mainstream flagship smartphones.
The REDMAGIC 10 Pro, in particular, has drawn attention for offering flagship-level gaming performance at a lower price than competitors like the ASUS ROG Phone 9 and Black Shark 6.