Mathilda Gvarliani is a Georgian fashion model. She was the first Georgian model to walk the Victoria's Secret Fashion Show as well as the first Georgian model to appear on a "Vogue" cover. In a controversial business decision, Gvarliani was one of 30 models hired by Swedish clothing store H&M for its "digital twins" campaign, allowing the company to use their likenesses with AI technology in branding.
Career.
Gvarliani initially started looking for a modeling agent when she was 12, but was told to come back when she was old enough. Later, she began her career by attending a casting for a modeling agency in Tbilisi and was hired on the spot. She debuted at Louis Vuitton's resort show in San Diego, California. In her first seasons, Gvarliani walked the runway for Chanel, Dior, Isabel Marant, Chloé, Gucci, and Schiaparelli. In 2022 and 2024, she appeared on two respective covers of "Vogue Netherlands" and she appeared in the December 2024 60th anniversary issue of "Vogue Italia" alongside many other famous models, including Anok Yai, Alex Consani, and Eva Herzigová. When the Victoria's Secret Fashion Show returned from its hiatus, Gvarliani became the first Georgian model to walk in the show in its history.